AI Context

Purpose

Store your brand profile once. AI Foundation injects it into prompts for consistent, on-brand results across all connected extensions.

Path: AI Foundation → AI Context

What to store

  • Company name — For example Finance Company GmbH

  • Industry — For example financial services

  • Audience — For example SME owners in Germany

  • Brand voice — Professional, clear, trustworthy

  • Key messages — Digital-first, personal service

  • SEO keywords — finance, banking, loans

  • Language style — German formal (Sie) or simple English

Why it matters

Without context, AI output sounds generic. With context, text matches your brand and market. Every editor benefits without retyping instructions.

Setup (3 steps)

  1. Open AI Foundation → AI Context

  2. Fill business identity fields

  3. Save — extensions use it automatically on the next AI request

Tips for German clients

  • State Sie or du explicitly in language style

  • Note if content is DE, EN, or both

  • Add terms that must never be translated (brand names, product names)

  • Keep formal tone consistent with your corporate language guide

Best practices

Do:

  • Keep the profile short (about one page)

  • Update when you rebrand

  • Test on one AI request before rolling out to all editors

Don’t:

  • Paste an entire brand manual (too long for prompts)

  • Leave outdated company names

  • Roll out blindly without a test request

When to update AI Context

  • Rebrand or new product line

  • New target market (for example expand from DE to EN)

  • Compliance change (formal Sie required everywhere)

  • After AI Prompts changes still produce off-brand text

Scenario: multi-language site

Set language style to “German formal (Sie) for DE; simple English for EN”. Add brand terms that must stay untranslated. Connected translation features will respect this context.

See also AI Prompts for task-specific instructions.