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Purpose

AI Context is a short profile of your company: who you are, who you write for and how you sound. The AI adds it to every request, so texts from all AI extensions match your brand – without editors typing the same instructions again and again. Path: AI Universe → AI Foundation → AI Context
Store your brand profile once. T3AF injects it into prompts for consistent, on-brand results across all connected extensions. AI Context profiles with the default profile and its completeness checklist AI Context — brand profiles, completeness, and prompt variables.

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Setup (3 steps)

  1. Go to AI Universe → AI Foundation → AI Context.
  2. Fill in the fields about your business (see below).
  3. Click Save. AI extensions use it from the next AI request.
Edit Profile drawer with Auto-Research, Business Identity and Brand Voice Edit profile — auto-research and business identity fields.

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What to store

  • Company name — For example Finance Company GmbH
  • Industry — For example financial services
  • Audience — For example SME owners in Germany
  • Brand voice — Professional, clear, trustworthy
  • Key messages — Digital-first, personal service
  • SEO keywords — finance, banking, loans
  • Language style — German formal (Sie) or simple English

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Content Rules

Content Rules are writing rules for the AI, for example:
  • Always: use the Oxford comma
  • Never: use slang

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Why it matters

Without context, AI texts sound generic. With context, they match your brand and your market.

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When to update AI Context

  • Rebrand or new product line
  • New target market (for example expand from DE to EN)
  • Compliance change (formal Sie required everywhere)
  • After AI Prompts changes still produce off-brand text

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Scenario: multi-language site

Set language style to “German formal (Sie) for DE; simple English for EN”. Add brand terms that must stay untranslated. Connected translation features will respect this context. See also AI Prompts for task-specific instructions.